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As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with
The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper; a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[23]
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